BMW unveils flat logo in first rebrand for two decades

Heritage German car manufacturer BMW has revealed its first logo change since 1997, featuring a minimalist, flat design and transparent backdrop.

BMW reconstructed: Dim Newman on his improvement proposal and the flat design trend that conquers all

BMW delves into history as it unveils first new logo since 1997

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BMW reveals new logo to mark a “new chapter” in history - Design Week, Logo

Opel reveals an “electrified” rebrand inspired by modern German culture - Design Week

Case Study: BMW New Logo Rebranding - REBRAND Consulting

Logo - Essential Marketing

BMW unveils new flat and transparent logo, geared towards openness and digitisation

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BMW reconstructed: Dim Newman on his improvement proposal and the flat design trend that conquers all

Every automaker with a new logo: Cadillac, Porsche, and Jaguar Land Rover

Case Study: BMW New Logo Rebranding

Change your car's colour with an app: BMW unveils colour-changing car