Hot and hyped: inside the strange launch of the Nothing Phone 1
![Hot and hyped: inside the strange launch of the Nothing Phone 1](https://cdn.vox-cdn.com/thumbor/VLHeoF1qvHGt5qpv8TkZ2kfG5fU=/0x0:5472x3648/1400x1400/filters:focal(2736x1824:2737x1825)/cdn.vox-cdn.com/uploads/chorus_asset/file/23828710/Nothing_Phone__1__and_Ear__1_.jpeg)
Nothing promised the world ahead of the launch of its debut smartphone, the Phone 1. But what emerged wasn’t quite the consumer tech revolution Nothing promised. It was a smartphone.
![](https://media.wired.com/photos/62d07c53bb6a4817851a2be6/master/w_1600%2Cc_limit/Nothing-Phone-(1)-SOURCE-Julian-Chokkattu(1)-Gear.jpg)
Nothing Phone (1) Review: Fun Lights, Just Right
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2022%2F07%2Fnothing-phone-1-closer-look-release-info-007.jpg?cbr=1&q=90)
Nothing Phone (1) Closer Look
![](https://www.digitaltrends.com/wp-content/uploads/2022/07/Nothing-Phone-1-Glyph-Interface-Setting-On.jpg?resize=3000%2C2000&p=1)
Nothing Phone 1 review: get past the hype and it shines
![](https://cdn.mos.cms.futurecdn.net/hh9hPadKREzgqi6TCYtQH5.jpg)
Nothing Phone 1 concept shows stunning see-through design
![](https://in.nothing.tech/cdn/shop/files/6Image_1280x1020_1c530a71-dc01-44f9-9263-707bdc8f40a0_1472x.png?v=1658151016)
Nothing Phone (1) – Nothing India
![](https://www.shortlist.com/media/imager/202207/57038-original.jpg)
Nothing Phone (1): 5 things to know about the super-hyped smartphone
![](https://soyacincau.com/wp-content/uploads/2022/07/220722-Nothing-Phone-1-first-impressions-4-1-1024x683.jpg)
Nothing Phone (1) first impressions: Nothing more than hype
![](https://www.digitaltrends.com/wp-content/uploads/2022/07/Nothing-Phone-1-Apps.jpg?resize=3000%2C2000&p=1)
Nothing Phone 1 review: get past the hype and it shines
![](https://www.androidauthority.com/wp-content/uploads/2022/07/nothing-phone-1-notification-tray-scaled.jpeg)
Nothing Phone 1 review: A bright debut
![](https://www.digitaltrends.com/wp-content/uploads/2022/07/Nothing-Phone-1-Glyph-Back-Hand-Full.jpg?fit=3000%2C2000&p=1)
Nothing Phone 1 review: get past the hype and it shines
![](https://static1.xdaimages.com/wordpress/wp-content/uploads/2022/07/nothing-phone-1-review-xda-des-1024x683.jpg)
Nothing Phone 1 Review: Good phone, better marketing
![](https://in.nothing.tech/cdn/shop/files/14Image_1280x1020_e8f173c1-0796-4ebf-b682-494767adbadf_2160x.png?v=1658151576)
Nothing Phone (1) – Nothing India