How IKEA evolved its consumer experience by integrating online and
![How IKEA evolved its consumer experience by integrating online and](https://www.iprospect.com/-/media/local/global/blog/ff---august-september/september-3-ikea-case-study-as-a-blog-article.jpg)
IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like, discover new possibilities and plan to make them happen. Because of this essential role, IKEA doesn’t treat ecommerce as a simple alternative sales channel.
![](https://miro.medium.com/v2/resize:fit:2800/1*-hANeFb45vfVH-D8kKCBhw.png)
The Changing Face of Retail: Digital Transformation at IKEA- Part II, by Rajarshi Banerjee
Full article: The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years
![](https://adastra.digital/wp-content/uploads/2023/03/pexels-alexander-isreb-1797405-scaled.jpg)
Data Warehouse as a service for IKEA CZ, HU and SK - Adastra
![](https://366e203a.rocketcdn.me/wp-content/uploads/2021/08/Ombori.jpg)
How did IKEA Improve Customer Experience by Going Paperless? - CEOWORLD magazine
![](http://worldlinkintegration.com/wp-content/uploads/2018/10/ikea-customer-journey.png)
The Customer Journey in IKEA
![](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2021-04/technology%20customer%20experience.jpg)
Role of Technology in Enhancing Consumer Experience - Indian Retailer
![](https://www.spireresearch.com/wp-content/uploads/2023/05/Spirethoughts-Phygital-1024x914.png)
Embrace the 'Phygital' Revolution: Transforming Business in the Digital Age
![](https://loginextsolutions.com/blog/wp-content/uploads/2022/07/Great-Furniture-Delivery.jpg)
LogiNext-Blog IKEA ties up with LogiNext to give a great furniture delivery experience
![](https://cieden.com/cieden/images/all/customer_journey_02.jpg)
Customer Journey Mapping Online & Offline: an IKEA Case Study