Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan
![Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-1500w,f_auto,q_auto:best/newscms/2020_49/3431871/201130-underarmour-stephen-curry-brand-se-1150a.jpg)
Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More
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Under Armour launches brand centered around NBA star Stephen Curry
Under Armour Launches Brand With NBA Star Steph Curry To, 58% OFF
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Under Armour Introduces the Curry 3
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Under Armour, Steph Curry sign long-term deal - Baltimore Business Journal
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What is Curry Brand? De'Aaron Fox becomes first NBA player to sign with Under Armour's Stephen Curry shoe brand
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Can Steph Curry Match Michael Jordan On Selling Floors? - RetailWire
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Under Armour Launches Brand With NBA Star Steph Curry To, 58% OFF
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Stephen Curry And Under Armour Launch Jordan Brand Rival, Curry Brand - Ministry of Sport
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Under Armour Introduces the Curry 3
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Under Armour Launches Curry Brand to Rival Nike's Jordan – TakedNote