How Mitchell & Ness built an empire and launched the golden age of sports nostalgia

In February 1995, at the sporting goods Super Show in Atlanta, the Toronto Raptors unveiled their first uniforms. The expansion team’s purple, black, silver, and red jerseys, which featured a cartoon dinosaur dribbling a basketball, pandered to adolescents weaned on Jurassic Park.

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How Mitchell & Ness built an empire and launched the golden age of sports nostalgia

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