How Mickey Mouse Became a $3 Billion Household Name for Children and Adults

As a source of solace for adults in tumultuous times and a cheerful childlike wonder for adolescents, the evolution of Mickey Mouse — a $3 billion cartoon character — has remained a treasured household symbol for people of all ages.

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Highlight, take notes, and search in the book In this edition, page numbers are just like the physical edition

A Mickey Mouse Reader

How Mickey Mouse Became a $3 Billion Household Name for Children and Adults

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The Carl Barks Fan Club Pictorial: Our Carl Barks Mickey Mouse Issue: Barks, Carl, Barker, Cicely Mary, Barks, Carl, Bergen, Edward, Cowles, Barbora Holan, Cowles, Joseph Robert, de Beer M.A., Peter, Weston

Disney's Billion Dollar Marketing Strategy, by Adam Erhart