Google is rolling out a Try Now button to test instant apps on the Play Store - news

The new app model does not require an installation process for an app or parts of it to work and has multiple potential uses.

Google Is Testing a Redesign for Play Store App Listings « Android :: Gadget Hacks

In-app updates Android Developers

Try Now Button to Test Instant Apps now Rolling on the Indian Google Play Store - PhoneRadar

Google Play Instant Games – How to add Google Play Instant to Google Play Store – The Knights of Unity

The Google Play Store will now let users try apps before they buy them - Jersey Evening Post

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Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play

Google Play Instant Games – How to add Google Play Instant to Google Play Store – The Knights of Unity

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Google Play Instant, Platform

Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play

Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play

The Play Store gets a “try now” button for games, no install required

How to Disable an Instant App and the “Try Now” Button in Google Play Console, by John Manning