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The US brand’s Autumn/Winter 2022 show took place in Brooklyn, New York, and was simultaneously streamed on Roblox. It’s part of a broader plan to gain relevance among a younger generation of customers.

Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW

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Vogue Business on LinkedIn: Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW

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Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW

Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW

Vogue Business en LinkedIn: Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW

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