Why People Still Pay for Cable in 2022

With all of the streaming services out there, why are people still paying for cable TV? Our survey shows some Americans don't get streaming.

U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says

Streaming Video Viewing Will Surpass Cable TV Before The End Of This Year

Reasons for keeping cable TV in the U.S. 2022

Cord cutting has grown since 2015

U.S. cable and other pay tv services industry ad spend 2022

Cable TV Is on Life Support, but a New Bundle Is Coming Alive - The New York Times

Mixed fortunes for Asia Pacific pay TV – Digital TV Research

Less Than 50% of US Households Now Subscribe to Pay TV, as Cord-Cutting Jumps More Than Expected - Insider Intelligence

Pay TV Market Size & Share Analysis Report 2021-2028

vMVPDs' Strong Q3 Helps Offset Accelerated Cable, Satellite Subscriber Losses 11/15/2022