The Rise & Fall of Under Armour

In the 2010s, there was one tiny American brand doing what no one else had been able to do for decades in sportswear. It had grown sales in North America at

Under Armour Global Headquarters

How Under Armour Lost Its Edge - The New York Times

Under Armour Men's Fall Iso-Chill Laser Singlet

Under Armour's Decline: Lessons on Founder-Led Companies & Effective Leadership — Eightify

The Rise and Fall of Under Armour's Stock

Under Armour Men's HOVR Rise 3 Print Running Shoes

Kevin Plank - Wikipedia

Forever Red! Utah Utes Women's Soccer: Under Armour, Sponsor of Ute Soccer, and Its Fast Rise

Doug Remer Sports