Robert Cialdini, Ph.D.

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Robert Cialdini Ph.D.

Book summary: Influence by Robert Cialdini

Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

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