GHD Platinum Plus - GHD Has Launched the World's First Ever 'Smart' Hair Straightener

ghd, aka the godfather of all hair appliances, has just launched the world
ghd, aka the godfather of all hair appliances, has just launched the world's first ever 'smart' hair straightener that recognises not only the thickness of your hair, but the section size, and speed that you are styling.

GHD's new smart straightener claims to make your hair 70% healthier

A smart styler with predictive technology for stronger hair & 2x more color protection. * This flat iron is a 3x winner of Allure Best of Beauty award! Ultra-zone predictive technology monitors heat 250x per second across the plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly. It ensures the optimum styling temperature of 365°F to deliver ultimate results, personalized to you.

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A smart styler with predictive technology for stronger hair & 2x more color protection. * This flat iron is a 3x winner of Allure Best of Beauty award! Ultra-zone predictive technology monitors heat 250x per second across the plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly. It ensures the optimum styling temperature of 365°F to deliver ultimate results, personalized to you.

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The world's first 'smart' hair straightener is here and we are intrigued