Lenor launches Unstoppables and Freshlock Technology

Lenor, P&G’s popular fabric conditioner, is launching a host of innovative product technologies this summer, including new product variants with accompanying marketing support, set to redefine laundry freshness for consumers and boost overall category value. Lenor Unstoppables is a brand-new bead format, aimed at creating laundry freshness not just when you hang washing on the line or dry it, but also as you fold it, store it, iron it and wear it. Lenor Unstoppables are

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Enjoy a boost of freshness from wash to wash with Lenor Unstoppables Scent Booster Fresh 264g. The in-wash scent booster leaves a sparkling citrus and juicy fruit fresh scent wrapped into floral notes. Personalise the scent intensity by choosing the quantity of beads you want to use. Pour beads directly into the empty drum before your laundry. Lenor Unstoppables keeps up to 12 weeks with boosted freshness (in storage), so your clothes are always ready to wear, infused with your favourite scent.