Hello Kitty at 40: The cat that conquered the world

As the feline turns 40 she’s more powerful than ever. But how did she become a brand worth $7bn? Michael Fitzpatrick reports.

40 Awesome Photos From Hello Kitty's 40th Anniversary Exhibit

Hello Kitty turns 40, draws 25,000 fans to convention

9 Lives And Counting: Hello Kitty Turns 40

Hello Kitty at 40: The cat that conquered the world - BBC Culture

Hello Kitty at 40: The cat that conquered the world - BBC Culture

Hello Kitty, Hello Kitty Wiki

After 40 years, a look at Hello Kitty's success, News

Hello Kitty at 40: The cat that conquered the world - BBC Culture

9 Lives And Counting: Hello Kitty Turns 40

9 Lives And Counting: Hello Kitty Turns 40

The World's First-Ever Hello Kitty Convention: Super Cute, Super Profitable