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Ego is the Enemy [Book]

The Marketing Book Podcast: Perennial Seller by Ryan Holiday

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising [Book]