I'm super excited for the Bose QuietComfort Ultra – but they must

Bose will need to have taken sound quality much further than it has done in recent years for the QuietComfort Ultra to make their mark.

I'm in love with my new Bose noise-canceling earbuds and I want everyone to know it - Bose QuietComfort Ultra Noise-Canceling Earbuds

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LEVELED-UP LISTENING: Bose QuietComfort Ultra Headphones with spatial audio give you an immersive experience that makes music feel more real;

Bose QuietComfort Ultra Wireless Noise Cancelling Headphones with Spatial Audio, Over-the-Ear Headphones with Mic, Up to 24 Hours of Battery Life

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Bose's new QC Ultra headphones and wireless earbuds are great — here's how I made them sound even better