Why I Prefer Fujifilm's X Series Ecosystem – FUJILOVE MAGAZINE

As a camera-loving nerd, I’ve been reviewing photographic gear from various manufacturers for over a decade. In addition, I’ve been in the photo industry since 1995 and have shot with a plethora of cameras over the years. During the film era, I was a Minolta user for my professional work, and in the current digital era, I’ve been loyal to the Fujifilm X Series. After testing a variety of camera gear from multiple manufacturers, why did I choose Fujifilm and why the X Series? There are a variety of reasons but the main one being that Fujifilm was different from the rest of the pack. They weren’t vying for the top sales position but chose instead to bring to market a unique camera system, quite different from everyone else. Fujifilm had the right balance of style, functionality and image quality. They won me over. The first thing I want to mention is that I typically commit to whatever system I decide on, so I don’t flip-flop. It doesn’t matter if it’s a camera, a smartphone or stereo equipment. Once I choose a manufacturer or an ecosystem to be part of, I don’t waste time looking over the fence for possible []