Design Asylum (Irregular Choice)

A source of something fresh & fun since 1999. 🇬🇧 Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. His aim was to create an exceptional offering of fashion shoes with the emphasis on fun, funky Irregular designs. With parents as designers of creative shoes in the 70’s & 80’s Dan had a taste for footwear at an early age. Those experiences inspired him to create Irregular Choice. He knew that customers wanted something different and fun but at affordable prices. The formula has worked and people all over the world have fallen in love with Irregular Choice. All designing is still done by Dan Sullivan himself to ensure that the styles remain fresh, unique to the vision Dan has of the brand. Which is what makes Irregular Choice designs completely truthful to its name. Embellished heels, ornate wood carvings, tiny intricate charms, lavish fabrics, memorable colours combinations, everybody has an Irregular Choice favourite shoes or story. Dan’s library of fabrics, leathers, prints, trims, toys and colours are simply never-ending. Each season Dan creates over 300 different Irregular unique styles, and is constantly jotting down ideas and sketches as an unstoppable creative process, and must be now getting to over 10,000 styles created since the companies birth. What begun in the small seaside town of Brighton with outlets across Europe, Irregular Choice is now highly respected international brand stocked in over 50 countries worldwide including Europe, North America and Asia with various flagships retail stores across the world.

Give your look one of its five-a-day with these classy cuties! A stunning brushed navy blue mid heel shoe is topped with a glitter-encrusted bow on

Ripen On The Vine

Butterflies And Bows, Mid Heel Sandals

SOLD - Irregular Choice Lets Be Honest Brown Multi Boots Size UK 5 EU 38

Fancy That, Mary-Jane Heeled Shoes

Add some funky to your everyday! Chunky heeled blue brogues with glitter and thick floral laces that lift and brighten the otherwise polished and

Glitter Grunge

You've found your new party heels! Sparkle the night away with these flapper inspired high heels, covered in sequins and fringe creating movement on

Villain Era

Make a statement in these square toe high heels in a bottle green mock croc and the curvaceous heel is a contrast to the severe toe shape. A large

Aw Shucks

Meile, Gold Bridal Shoes

Irregular Choice DELORES DIVA Gold Shoes UK 7.5

Are you feeling witchy? Cast a spell on your wardrobe with these fabulous heels! A magical iridescent glitter is topped with a witch's silhouette on

Now You're Mine

One Bridal Irregular Choice

Design Asylum (Irregular Choice)

Very RareDesign Asylum Irregular Choice Country Girl Red Gingham Shoes.

Irregular Choice Design Asylum Country Girl Red Gingham Charms Heel Shoes Size 7

Irregular Choice Mid-Heel Shoes EU41 – The Little Dress Shop Richmond

Oh so cute! These little ladybug faves are back! A stunning red is paired with adorable pink, monochrome and yellow florals, along with red gingham

Little Ladybug