Bubble Wrap Is Losing Its Pop

Sealed Air Corp. has revamped its iconic Bubble Wrap. The new product dubbed iBubble Wrap looks like the traditional packaging material but there's one catch: it doesn't pop.
Sealed Air Corp. has revamped its iconic Bubble Wrap. The new product dubbed iBubble Wrap looks like the traditional packaging material but there's one catch: it doesn't pop.

New Bubble Wrap is losing its trademark pop

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Don't worry, you can still pop the new Bubble Wrap

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