HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

HBO Max Just Got Hit by Layoffs

Warner Bros. Discovery's Max Streamer Ripped as a Terrible Brand Strategy: 'Insanely Bad Decision' - TheWrap

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

A Critical Flaw in the HBO Max Rebranding Has Been Pointed Out Within Minutes

HBO Max Is Dead: A Eulogy for Its Purple Branding

AT&T Stock: Looks Rangebound Until Spinoff Is Complete (NYSE:T)

Why Warner Bros. Discovery's HBO Max Rebrand Is Dubbed 'a Blunder

HBO Max Branding - Darryl Mascarenhas

HBO Max's Epic Rebranding Failure, and Warner Bros' Stock Drop - Inside the Magic

Why Did HBO Max Become Max? Behind the Streamer's Relaunch Strategy

Max Will Revert Film Credits to List Directors, Writers After Backlash

HBO Max rebrand to “Max” sparks concerns among customers and industry experts – Spartan Shield