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12 Archetypes: Definition, Theory, and Types

12 Archetypes: Definition, Theory, and Types

Carl Jung described archetypes as models of people, behaviors, and personalities. Learn about the major archetypes that Jung identified and their characteristics.

The 12 Archetypes of Digital Marketers, by Binh Dang

What Are the 12 Jungian Archetypes? - Centre of Excellence

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The 12 Archetypes of Digital Marketers, by Binh Dang

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Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more? - ScienceDirect